SHOEBACCA.COM got its very humble beginnings when two community-minded brothers named itself as a reseller on eBay. After a number of successful years operating on eBay s platform, SHOEBACCA.coMarc and Robert Schlachter started selling used name-brand athletic shoes to underprivileged families at local neighborhood markets. Along with those early grass-roots efforts, they also shipped truckloads of shoes to areas all over the world, primarily to third-world countries where the need was greatest. This became the inspiration for SHOEBACCA.com, and helped set the tone for this new business and outreach program. Officially formed in 2002, SHOEBACCA.com identified an opportunity to extend its reach by establishingm launched a full-scale retail website in the spring of 2007. Through word of mouth,