We started Wild Earth because we were fed up with the dog food industry. It wasn’t doing right by the animals we love and the planet we share with them. At its core, there’s an unhealthy meat dependency in pet food. Most of the time, meat in your pet food means: Bad ingredients. Bad practices. And bad health. Which is bad news for pets, pet parents, and the planet. So we made a new kind of dog food – a better one. With a plant-based recipe that’s simply made better. This means: High-quality, cruelty-free ingredients. Sustainable sourcing that\'s better for the planet. And a vet-developed recipe that\'s both healthy and better for pets. So we can feel better about the food we feed our furry friends.